Let us start where it all began (and you’ll have to read to the end to get it). In the late 1990s Spencer Johnson, M.D. penned a business motivation book titled Who Moved My Cheese? The book is less than 100 pages, but the message of the book is so powerful that it spent nearly five years on the New York Times bestseller list and continues to be one of the best-selling business books year after year.
Who Moved My Cheese? tells the story of two mice, Sniff and Scurry (these are the ones that can teach you an important lesson, here!), and two little people, Hem and Haw, all of whom spend their days in a maze looking for cheese. Early in the story the main characters find a room that has a lot of cheese. They return to that room every day and enjoy the cheese – that is, until one day when they enter the room and the cheese is gone.
The story goes on to describe the different reactions of the main characters to this 
dramatic and seemingly sudden change in their lives. Sniff and Scurry, who noticed the cheese pile was getting smaller every day and stayed prepared, didn’t waste any time overanalyzing the situation, but immediately went off into the maze in search of more cheese, which they eventually found (smart little mice, huh?).
Hem and Haw, on the other hand, didn’t notice that the stockpile of cheese was dwindling and instead viewed the absence of the cheese on that fateful day as sudden, unexpected and unfair. They had come to take the cheese for granted, to rely upon it, and they were not prepared when the cheese disappeared (we’re building an analogy here, folks).
Change tends to sneak up on all of us when we are not diligent. Every year, a new cell phone model is introduced by the major manufacturers and the rush to obtain the latest and greatest model is clearly a sign that changes in cell phone technology are not only anticipated but embraced. In other areas of our lives we are much more complacent. Take our use of electric power, for example.
Like Hem and Haw, many people take the electricity they purchase each month for granted, barely noticing the increases in their electric bill that have occurred over the years as they just keep writing their money away one check at a time. One day they may find that their electric has become unaffordable and they may consider it sudden, unexpected and unfair.
But, the fact of the matter is, if we pay any attention at all, that electric prices have increased over the years and that trend is likely to continue. Icon Solar customers have anticipated and prepared for that change by taking control of their electricity costs.
So, we come to our final point. Are you going to keep hemming and hawing about the rising costs of electricity or are you going to anticipate, prepare and embrace (like those smart mice!) the changing world and give your home solar power? Electricity costs are an ever-increasing percentage of your monthly income. It’s time you save that money.
Call the experts at Icon Solar today and let them guide you through the maze to the room full of sunshine and savings – and maybe even some cheese, too!
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